Pay per click

This is a discussion on Pay per click within the PHP Language forums, part of the PHP Programming Forums category; Rik Wasmus wrote: > Paul Lautman wrote: >> sheldonlg wrote: >>> I guess you're right. On ...


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  #11 (permalink)  
Old 05-26-2008
Jerry Stuckle
 
Posts: n/a
Default Re: Pay per click

Rik Wasmus wrote:
> Paul Lautman wrote:
>> sheldonlg wrote:
>>> I guess you're right. On a click to a site, first collect the user's
>>> ip and record it, the timestamp, and the target before redirecting to
>>> that site.

>> Why would you want to record the ip address?

>
> For possible verification purposes in case of a conflict with the party
> paying for clicks? Not totally reliable, but it might be a weapon in
> your arsenal when comparing access logs. Of course, don't group by IP
> address, every click from the same IP address might be a totally
> different user indeed.


Also for fraud identification.

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==================
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Jerry Stuckle
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  #12 (permalink)  
Old 05-26-2008
sheldonlg
 
Posts: n/a
Default Re: Pay per click

Paul Lautman wrote:
> sheldonlg wrote:
>> I guess you're right. On a click to a site, first collect the user's
>> ip and record it, the timestamp, and the target before redirecting to
>> that site.

> Why would you want to record the ip address?
>
>
>



Because the target site might want to know what we are charging him for.
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  #13 (permalink)  
Old 05-26-2008
Paul Lautman
 
Posts: n/a
Default Re: Pay per click

sheldonlg wrote:
> Paul Lautman wrote:
>> sheldonlg wrote:
>>> I guess you're right. On a click to a site, first collect the
>>> user's ip and record it, the timestamp, and the target before
>>> redirecting to that site.

>> Why would you want to record the ip address?
>>
>>
>>

>
>
> Because the target site might want to know what we are charging him
> for.


It's just that so many people share ip addresses, I wondered what you
expected to prove by it.


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