Installing mysql as a service error 1067, system error 2

This is really beginning to bug me, I just can't get mysql to install
this way.

I'm installing mysql passively which is equivalent to skipping the
configure system part of the gui install.

Once installed I want to install as a service. The machine I'm
currently using gives the following results:

***********************

F:\Program Files\MySQL\MySQL Server 5.0\bin>mysqld-nt.exe install
MySQL defaults-file=F:\my.ini
Service successfully installed.

F:\Program Files\MySQL\MySQL Server 5.0\bin>net start mysql
The MySQL service is starting.
The MySQL service could not be started.

A system error has occurred.

System error 1067 has occurred.

The process terminated unexpectedly.


F:\Program Files\MySQL\MySQL Server 5.0\bin>

*********************

my.ini contains:

------------------

[mysqld]
# set basedir to your installation path
basedir="F:\Program Files\MySQL\MySQL Server 5.0\"
# set datadir to the location of your data directory
datadir="F:\Program Files\MySQL\MySQL Server 5.0\data\"

------------------

On another system, rather than getting the 1067 error, I get "system
error 2". But one step at a time. What am I doing wrong in the above?
I don't know why mysql can't provide a default setup with mysqld-nt
install!

Thanks

Lionel.